Every business needs good marketing. Whether you’re a small start-up in Utah or a national brand, word-of-mouth and a history of good service just aren’t enough these days. Luckily, content marketing for businesses is more accessible now. Here are some free tools online you’ll kick yourself for not using (if you’re not already).
HootSuite
HootSuite is a user-friendly social media dashboard. As stated by Smart Insights blog, “It [Hootsuite] enables you to quickly post to all the main social networks.” Hootsuite also supports company pages and allows you to review conversations and any messages you may have received.
Companies can easily maintain a consistent social media presence by scheduling posts for future dates and tracking engagement.
Google Analytics
Although Google offers premium subscriptions and packages to its analytic software, the tools available in its free software make content marketing a breeze. In areas booming with technology businesses like Utah, these free tools are a must.
Kissmetrics outlines several things that can be accomplished with this software such as tracking which online campaigns receive the most traffic, learn what people are searching for on your site and identify worst performing pages.
Content Idea Generator
This content marketing tool has been around for a couple years now, but not everyone has tapped into its power. By simply entering your keywords you will receive dozens of ideas for potential blog posts. The Social Media Explorer explains the benefits of using an idea generator, especially when writer’s block becomes a problem.
This tool is great for brainstorming new ideas, but companies should be warned not to let it become a crutch or all of your blog posts might start to look the same. Readers want engaging content, not just a robotic repetitive formula.
The internet is full of more free content marketing tools. So whether you’re working for that small start-up in Utah or in a skyscraper in the big city, be sure to take advantage of what’s out there.
Emily Culp writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter
HootSuite
HootSuite is a user-friendly social media dashboard. As stated by Smart Insights blog, “It [Hootsuite] enables you to quickly post to all the main social networks.” Hootsuite also supports company pages and allows you to review conversations and any messages you may have received.
Companies can easily maintain a consistent social media presence by scheduling posts for future dates and tracking engagement.
Google Analytics
Although Google offers premium subscriptions and packages to its analytic software, the tools available in its free software make content marketing a breeze. In areas booming with technology businesses like Utah, these free tools are a must.
Kissmetrics outlines several things that can be accomplished with this software such as tracking which online campaigns receive the most traffic, learn what people are searching for on your site and identify worst performing pages.
Content Idea Generator
This content marketing tool has been around for a couple years now, but not everyone has tapped into its power. By simply entering your keywords you will receive dozens of ideas for potential blog posts. The Social Media Explorer explains the benefits of using an idea generator, especially when writer’s block becomes a problem.
This tool is great for brainstorming new ideas, but companies should be warned not to let it become a crutch or all of your blog posts might start to look the same. Readers want engaging content, not just a robotic repetitive formula.
The internet is full of more free content marketing tools. So whether you’re working for that small start-up in Utah or in a skyscraper in the big city, be sure to take advantage of what’s out there.
Emily Culp writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter