Facebook is one of the most commonly used sites in the world. How could a high-traffic website be a bad place for advertising? As many people say, too much of anything can be bad. Too much advertising on a site can be negative for other companies wishing to advertise on that site.
Marketing companies strive to successfully advertise brands that reach their target audiences. Garrett Sloane, a writer of Adweek says, “Facebook is now as much a marketing machine as it is a social destination.” Many Facebook users do not want their Facebook timelines to be bombarded with advertisements. Too many advertisements can distract the user from using Facebook for its intended use.
In 2014, Facebook made several changes to the news feed operation. Many advertisers had to start paying Facebook for their ads to be promoted on the site. This discouraged many brands and corporations, making it more difficult to reach some fans than before.
Business Insider states, “It's simple math: The more crowded Facebook becomes, the smaller the percentage of everything you're going to see there.” Business Insider also reported that on average, posts from marketing companies or other advertising corporations’ only reach 2-6.5% of their fans. Marketing companies and brands everywhere have been discouraged about the lack of reach their posts are receiving on Facebook.
A recent post on the business finance blog, Bizifi stated, “As more people and businesses have put more content onto Facebook, the chances that everyone you want to reach will see everything you want to share has declined sharply. Facebook is simply too crowded.”
However, this blog post mentions that Facebook’s “boost post” option can make a positive impact on some advertisements. Using this “boost post” option allows companies to decide whom their post reaches. Users pay to have select posts reach their target audiences.
This may be a useful approach for certain corporations, but not others. It all depends on what the brand is, how much advertising it has outside of Facebook and more.
No matter what the brand is, whether it is local or international, Facebook should not be the only place used for advertising. The more outlets used to reach a target audience, the better.
Facebook posts do not generally reach many people. This is important to keep in mind when deciding what to advertise on certain social media outlets. If the users can be targeted, this has the potential to make a post successful, but it is not a guarantee.
Jordan Lee writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter
Marketing companies strive to successfully advertise brands that reach their target audiences. Garrett Sloane, a writer of Adweek says, “Facebook is now as much a marketing machine as it is a social destination.” Many Facebook users do not want their Facebook timelines to be bombarded with advertisements. Too many advertisements can distract the user from using Facebook for its intended use.
In 2014, Facebook made several changes to the news feed operation. Many advertisers had to start paying Facebook for their ads to be promoted on the site. This discouraged many brands and corporations, making it more difficult to reach some fans than before.
Business Insider states, “It's simple math: The more crowded Facebook becomes, the smaller the percentage of everything you're going to see there.” Business Insider also reported that on average, posts from marketing companies or other advertising corporations’ only reach 2-6.5% of their fans. Marketing companies and brands everywhere have been discouraged about the lack of reach their posts are receiving on Facebook.
A recent post on the business finance blog, Bizifi stated, “As more people and businesses have put more content onto Facebook, the chances that everyone you want to reach will see everything you want to share has declined sharply. Facebook is simply too crowded.”
However, this blog post mentions that Facebook’s “boost post” option can make a positive impact on some advertisements. Using this “boost post” option allows companies to decide whom their post reaches. Users pay to have select posts reach their target audiences.
This may be a useful approach for certain corporations, but not others. It all depends on what the brand is, how much advertising it has outside of Facebook and more.
No matter what the brand is, whether it is local or international, Facebook should not be the only place used for advertising. The more outlets used to reach a target audience, the better.
Facebook posts do not generally reach many people. This is important to keep in mind when deciding what to advertise on certain social media outlets. If the users can be targeted, this has the potential to make a post successful, but it is not a guarantee.
Jordan Lee writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter