Google Tools Used by SEO Experts
Search Engine Optimization should be taken seriously because it is what helps a customer find your business online. Many companies will hire trustworthy SEO experts so that their content does not get buried under the millions of similar websites online. Google, which is the largest search engine in the world, has many tools to assist you when trying to increase your rankings on the web.
Google Search Results
Using Google search results as an SEO tool seems a obvious, but it is the deciding factor in whether or not someone spends their money with your business or somewhere else. These search results will tell you what people are searching for, other keywords that Google recommends and if search results are being localized. For example, if you are a shoe store in Utah, it would not be beneficial for search results to pop up all over the country.
Google Webmaster Tools
Google Webmaster Tools allows you to check on the health of your site’s SEO and detect potential issues you might come across. This tool also allows you to find how traffic is being directed through your site and how you can adjust that information to increase the flow. Lastly it allows you to help Google understand your site so that Google can better represent you.
Keyword Planner
The most important tool in SEO is keywords. Detecting what people are actually searching for is how customers will find you online. Keyword Planner allows you to find out what people are searching, get estimates on how many people are searching those keywords, manipulate previous keyword lists to create new keywords and search for new keyword ideas.
Because Google is the largest search engine, it only makes sense that they provide useful tools for businesses to grow through the Google brand. These tools are used by SEO experts, but also small groups trying to gain a larger following.
Leah Ferguson writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter
Search Engine Optimization should be taken seriously because it is what helps a customer find your business online. Many companies will hire trustworthy SEO experts so that their content does not get buried under the millions of similar websites online. Google, which is the largest search engine in the world, has many tools to assist you when trying to increase your rankings on the web.
Google Search Results
Using Google search results as an SEO tool seems a obvious, but it is the deciding factor in whether or not someone spends their money with your business or somewhere else. These search results will tell you what people are searching for, other keywords that Google recommends and if search results are being localized. For example, if you are a shoe store in Utah, it would not be beneficial for search results to pop up all over the country.
Google Webmaster Tools
Google Webmaster Tools allows you to check on the health of your site’s SEO and detect potential issues you might come across. This tool also allows you to find how traffic is being directed through your site and how you can adjust that information to increase the flow. Lastly it allows you to help Google understand your site so that Google can better represent you.
Keyword Planner
The most important tool in SEO is keywords. Detecting what people are actually searching for is how customers will find you online. Keyword Planner allows you to find out what people are searching, get estimates on how many people are searching those keywords, manipulate previous keyword lists to create new keywords and search for new keyword ideas.
Because Google is the largest search engine, it only makes sense that they provide useful tools for businesses to grow through the Google brand. These tools are used by SEO experts, but also small groups trying to gain a larger following.
Leah Ferguson writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter