Twitter’s new CEO Jack Dorsey is looking to revive the social media platform in the Facebook-dominated digital world. A day after his new position was made permanent, Dorsey released a new feature that cuts through the chaos making Twitter more user-friendly for the uninitiated. It also presents new opportunities for marketing agencies looking to advertise their clients’ brands.
Moments, as the new feature is called, will streamline disjointed tweets into cohesive stories under headlines, highlighting the big events of the day as they’re discussed on Twitter. Clicking on a single headline produces tweets, selected by Twitter editors, that relate to the event in question. As such, moments are meant to read more as a story or newspaper, compared to the incomprehensible barrage that is Twitter’s main timeline.
Moments debuted Tuesday, sans advertisements, but marketing agencies will have access to the new platform soon. Unlike current advertisements that are littered throughout user tweets on the timeline, marketing agencies will be able to create their own ‘promoted moments’ within the next few weeks.
Matt Derella, Vice President of Twitter, told Advertising Age, “What it’s actually going to be is a dedicated piece of real estate within the moments guide where a brand can curate a series of different tweets or Vines to actually tell their story.”
If these new purchasable moments work as advertised, marketing agencies will be lining up to grab as much of the real estate as they can. This embedded, news-like form of advertisement will allow marketers to become a part of the conversation and share their brand story in the engaging yet non-intrusive manner modern consumers desire.
Per Advertising Age, promoted moments will post for 24-hours and can be tweaked or completely changed in response to feedback during that time. These moments will be shareable—on and outside of Twitter—and can be embedded on publishers’ websites. For the time being, Twitter will run one promoted moment per day, but plans to expand the number of advertisements over time.
Marketing agencies will eventually have access to a calendar of upcoming live events, complete with an event overview and its projected audience size, so they are able to purchase promoted tweets in advance.
Companies looking to bolster the brands they represent have an interesting new channel in which to do so, thanks to Twitter and its novel promoted moments.
Alex Kirkwood writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter
Moments, as the new feature is called, will streamline disjointed tweets into cohesive stories under headlines, highlighting the big events of the day as they’re discussed on Twitter. Clicking on a single headline produces tweets, selected by Twitter editors, that relate to the event in question. As such, moments are meant to read more as a story or newspaper, compared to the incomprehensible barrage that is Twitter’s main timeline.
Moments debuted Tuesday, sans advertisements, but marketing agencies will have access to the new platform soon. Unlike current advertisements that are littered throughout user tweets on the timeline, marketing agencies will be able to create their own ‘promoted moments’ within the next few weeks.
Matt Derella, Vice President of Twitter, told Advertising Age, “What it’s actually going to be is a dedicated piece of real estate within the moments guide where a brand can curate a series of different tweets or Vines to actually tell their story.”
If these new purchasable moments work as advertised, marketing agencies will be lining up to grab as much of the real estate as they can. This embedded, news-like form of advertisement will allow marketers to become a part of the conversation and share their brand story in the engaging yet non-intrusive manner modern consumers desire.
Per Advertising Age, promoted moments will post for 24-hours and can be tweaked or completely changed in response to feedback during that time. These moments will be shareable—on and outside of Twitter—and can be embedded on publishers’ websites. For the time being, Twitter will run one promoted moment per day, but plans to expand the number of advertisements over time.
Marketing agencies will eventually have access to a calendar of upcoming live events, complete with an event overview and its projected audience size, so they are able to purchase promoted tweets in advance.
Companies looking to bolster the brands they represent have an interesting new channel in which to do so, thanks to Twitter and its novel promoted moments.
Alex Kirkwood writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter