Portable cell phones and tablets provide people with Internet access nearly anywhere they travel. Because of this technological shift, organizations now focus heavily on their mobile presence to reach their respected audiences. New brands seek beneficial help from digital marketing companies to help expand online growth and identification, but what can further enhance your webpage to boost mobile marketing?
Define a Target Audience
Consider who your target audience is. The way teenagers, adults in their 40s and elderly citizens experience the same webpage will differ. By zeroing in on one specific audience, a webpage’s design will be tailor-made for a better interactive experience. Know the devices used most by your target audience to create a user-friendly webpage they’ll appreciate.
Website Design and Responsiveness
When designing a company’s website, always remember its appearance will be different according to each monitor and device. To keep the layout and operation smooth for users, keep websites responsive for all screen sizes. Without the fluidity of a responsive webpage, users face frustrating and choppy experiences.
Reported by Google Webmaster’s blog, the popular search engine is “boosting the ranking of mobile-friendly pages on mobile search results.” To prepare webpages for mobile interaction, digital marketing companies are at the ready.
Avoid Common Mistakes
Google developers reported some of the top mistakes it finds on mobile websites include unplayable content, slow mobile pages and irrelevant cross-links. Checking webpages for these mistakes before they’re live will keep your audience coming back for more.
Always confirm a webpage can play videos on all mobile devices, not just on computers. Additionally, with society moving quicker every day, no one wants to waste time waiting for a webpage to load longer than 10 seconds. Avoid frustration among users by running webpages through an online speed test to determine any bugs running pages at turtle-speed. Lastly, all cross-links should lead to fellow mobile-optimized webpages for consistency.
Digital marketing companies are nearby waiting to transform any brand’s Web experience that might be a little late to the party. Improving Web functionality and fluidity is the key to enhancing a brand’s mobile marketing.
Jeffrey Herbert writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter
Define a Target Audience
Consider who your target audience is. The way teenagers, adults in their 40s and elderly citizens experience the same webpage will differ. By zeroing in on one specific audience, a webpage’s design will be tailor-made for a better interactive experience. Know the devices used most by your target audience to create a user-friendly webpage they’ll appreciate.
Website Design and Responsiveness
When designing a company’s website, always remember its appearance will be different according to each monitor and device. To keep the layout and operation smooth for users, keep websites responsive for all screen sizes. Without the fluidity of a responsive webpage, users face frustrating and choppy experiences.
Reported by Google Webmaster’s blog, the popular search engine is “boosting the ranking of mobile-friendly pages on mobile search results.” To prepare webpages for mobile interaction, digital marketing companies are at the ready.
Avoid Common Mistakes
Google developers reported some of the top mistakes it finds on mobile websites include unplayable content, slow mobile pages and irrelevant cross-links. Checking webpages for these mistakes before they’re live will keep your audience coming back for more.
Always confirm a webpage can play videos on all mobile devices, not just on computers. Additionally, with society moving quicker every day, no one wants to waste time waiting for a webpage to load longer than 10 seconds. Avoid frustration among users by running webpages through an online speed test to determine any bugs running pages at turtle-speed. Lastly, all cross-links should lead to fellow mobile-optimized webpages for consistency.
Digital marketing companies are nearby waiting to transform any brand’s Web experience that might be a little late to the party. Improving Web functionality and fluidity is the key to enhancing a brand’s mobile marketing.
Jeffrey Herbert writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter