Sometimes, it seems like the best revamping option is to re-brand your website, your social media pages or even your blog. A little facelift can usually do the trick, but it may not always be the most ideal solution when striving to gain more traffic and followers. Rather than changing the look and feel, focus on the content. SEO efforts are key in optimizing content for a business in Utah or elsewhere.
Also, it is important to focus on content that has already been published. Hitting the “recycle” button can do a lot of good deeds for a blog in need of some updating.
New articles and blog posts are important to stay relevant and current, but sometimes issues and topics that are months (or even years) old can resurface when a particular situation calls for it. This can be more effective than writing an entirely new post about a topic.
Additionally, it will also make it easier on the writer, editor and the publisher who work on the blog account. This is how solid SEO tactics can work magic for content. Creating content that has longevity on the Web is precisely why people are hired in Utah and other places to work within the SEO realm.
Also, remember to find posts that have the potential to make it on the first page of Google search results. Focus on what will grab readers’ attention and relate to the masses. Many people like to reflect back on past issues and topics, but timing with this is always key.
Putting SEO efforts toward a lost—or already-passed—cause can really hurt a company, whether in Utah or elsewhere. Rather than being late to the party, resurface a previous post to start the conversation (again). But, remember, there should be a reason for this topic to reappear on the Web.
Remember how timing is of the essence? It’s important to find the right time to make a “comeback” with a particular post, and be the first source to reminisce. This is how positive traffic flow can be gained, along with followers, future customers and a larger audience.
Another important thing is research. Find out which keywords and phrases are doing the best job for your SEO. Which keywords do visitors use to find certain content? This is a crucial task to accomplish in order to optimize a blog for the modern Web. If older posts aren’t doing a great job in gaining visitors, maybe it is time for some updated keywords to previous posts.
If this is the step to be taken, make the changes known by inserting “Editor’s Note” to any updated posts so that readers in Utah and elsewhere are aware that new content has been added to old posts. Sometimes, making a blast from the past is the best answer to increasing traffic and followers.
Rhett Ahlander writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.
Also, it is important to focus on content that has already been published. Hitting the “recycle” button can do a lot of good deeds for a blog in need of some updating.
New articles and blog posts are important to stay relevant and current, but sometimes issues and topics that are months (or even years) old can resurface when a particular situation calls for it. This can be more effective than writing an entirely new post about a topic.
Additionally, it will also make it easier on the writer, editor and the publisher who work on the blog account. This is how solid SEO tactics can work magic for content. Creating content that has longevity on the Web is precisely why people are hired in Utah and other places to work within the SEO realm.
Also, remember to find posts that have the potential to make it on the first page of Google search results. Focus on what will grab readers’ attention and relate to the masses. Many people like to reflect back on past issues and topics, but timing with this is always key.
Putting SEO efforts toward a lost—or already-passed—cause can really hurt a company, whether in Utah or elsewhere. Rather than being late to the party, resurface a previous post to start the conversation (again). But, remember, there should be a reason for this topic to reappear on the Web.
Remember how timing is of the essence? It’s important to find the right time to make a “comeback” with a particular post, and be the first source to reminisce. This is how positive traffic flow can be gained, along with followers, future customers and a larger audience.
Another important thing is research. Find out which keywords and phrases are doing the best job for your SEO. Which keywords do visitors use to find certain content? This is a crucial task to accomplish in order to optimize a blog for the modern Web. If older posts aren’t doing a great job in gaining visitors, maybe it is time for some updated keywords to previous posts.
If this is the step to be taken, make the changes known by inserting “Editor’s Note” to any updated posts so that readers in Utah and elsewhere are aware that new content has been added to old posts. Sometimes, making a blast from the past is the best answer to increasing traffic and followers.
Rhett Ahlander writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.