Web development is a very important component in maintaining a business’s image. Creating an aesthetically pleasing, easy-to-use website requires much time and planning. Knowing the target audience is key in this process.
People have even looked into the psychology of web design to perfect a strategy they believe will be appealing to consumers. This is arguably the most ideal strategy of knowing how the consumer will react to the site’s design and actions.
Adding familiar or recognizable components is important in creating a web page that the specific target audience will find useful. The Next Web claims that including certain components that are easily recognizable to consumers creates happiness at a neurochemical level. According to Next Web, “Each time we successfully recognize a pattern, we get a jolt of dopamine— a neurochemical associated with pleasure and reward. And then, when the interaction itself is successful, we get another jolt.”
Content organization is visually important to the consumer browsing the site. Content on a site should typically be organized by popularity. The most popular content should be near the top of the web page making it easy or effortless for the consumer to find. Along with the visual content of the site, the white space on the web page is of equal importance. Experts in web development recognize the value of white space on a site. Sometimes the more white space surrounding items on a site, the better. Users tend to feel overwhelmed when there is a large amount of content on the page he or she is looking at.
Color has a bigger impact on how the consumer will react to a site than many might think. Studies have shown that colors have different affects on peoples’ moods. For example, some studies show that cool colors such as blues, greens and purples present the site as relaxed yet professional. These studies have also shown warmer colors like reds, oranges and yellows give websites a sense of creativity, but in some cases can relate to feelings of stress or anger.
Consistency is key. All components, pages and material included in the site should follow the same aesthetic and interactive guidelines. Beginners in the web development world may think that switching things up would benefit the site because it makes it creative and unique. Although this may be true, many browsers will get confused or irritated when the interactive and visual components of the site are inconsistent. Consistency also helps to give a site a branded personality and character.
The psychology of web development can assist beginners and even experts in the world of web design.
Jordan Lee writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter
People have even looked into the psychology of web design to perfect a strategy they believe will be appealing to consumers. This is arguably the most ideal strategy of knowing how the consumer will react to the site’s design and actions.
Adding familiar or recognizable components is important in creating a web page that the specific target audience will find useful. The Next Web claims that including certain components that are easily recognizable to consumers creates happiness at a neurochemical level. According to Next Web, “Each time we successfully recognize a pattern, we get a jolt of dopamine— a neurochemical associated with pleasure and reward. And then, when the interaction itself is successful, we get another jolt.”
Content organization is visually important to the consumer browsing the site. Content on a site should typically be organized by popularity. The most popular content should be near the top of the web page making it easy or effortless for the consumer to find. Along with the visual content of the site, the white space on the web page is of equal importance. Experts in web development recognize the value of white space on a site. Sometimes the more white space surrounding items on a site, the better. Users tend to feel overwhelmed when there is a large amount of content on the page he or she is looking at.
Color has a bigger impact on how the consumer will react to a site than many might think. Studies have shown that colors have different affects on peoples’ moods. For example, some studies show that cool colors such as blues, greens and purples present the site as relaxed yet professional. These studies have also shown warmer colors like reds, oranges and yellows give websites a sense of creativity, but in some cases can relate to feelings of stress or anger.
Consistency is key. All components, pages and material included in the site should follow the same aesthetic and interactive guidelines. Beginners in the web development world may think that switching things up would benefit the site because it makes it creative and unique. Although this may be true, many browsers will get confused or irritated when the interactive and visual components of the site are inconsistent. Consistency also helps to give a site a branded personality and character.
The psychology of web development can assist beginners and even experts in the world of web design.
Jordan Lee writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter