Video production is one of the fastest developing fields in business. Advances in cameras, software and distribution mean that almost every month a new technology steps to the forefront. Recently, in places like Utah a new device has turned the video production world on its head. Drones.
Unmanned Aerial Vehicles, also known as UAV’s, have been around for almost a decade, but were prohibitively expensive and difficult to control until recently. Today’s models are not only affordable, but also intuitive. Long flight times and impressive camera equipment allow even amateur pilots to capture incredible footage.
Companies in Utah are very interested in what these drones have to offer. Businesses have always relied on commercials and other types of promotional video to attract new customers. Drones excel at this sort of thing.
Commercial production normally requires expensive jibs, booms and track rigs to achieve steady moving shots. Drones are able to achieve the same level of smoothness at a fraction of the cost. Their mobility also allows innovative movement and angles that would be difficult, if not impossible with standard equipment.
In places like Utah, where large numbers of drones are being used for video production, real estate agents are beginning to jump on the bandwagon. The broad aerial perspective that UAV’s provide makes it very easy to showcase the size and features of a property. Videos shot by drones are becoming ever more prevalent on realty websites.
Even agriculture has caught on. Some forward-thinking farmers have been known to hire drones as crop surveyors. The airborne cameras cover hundreds of acres in minutes, providing real-time video feed and visually indicating where crops may be dry or sick. A human surveyor would take days to physically cover that amount of territory.
As drones become increasingly popular, they have raised some controversy as well. Privacy advocates worry about the implications of flying cameras, and some pilots fear that they will interfere with larger planes. Drone enthusiasts aren’t worried. It’s quite normal for new technologies to be met with skepticism and controversy. In 20 years, drones may be as common and colloquial as cell phones.
As companies from Utah to the Everglades begin to adopt drones, it becomes apparent that they’re here to stay. What’s unclear is how they will be used, and by whom. Current drones are designed for amateurs. If legal controversies and challenges continue, required licenses and certifications might make them feasible only for professionals. Either way, businesses stand to benefit.
Tanner Wadsworth writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter
Unmanned Aerial Vehicles, also known as UAV’s, have been around for almost a decade, but were prohibitively expensive and difficult to control until recently. Today’s models are not only affordable, but also intuitive. Long flight times and impressive camera equipment allow even amateur pilots to capture incredible footage.
Companies in Utah are very interested in what these drones have to offer. Businesses have always relied on commercials and other types of promotional video to attract new customers. Drones excel at this sort of thing.
Commercial production normally requires expensive jibs, booms and track rigs to achieve steady moving shots. Drones are able to achieve the same level of smoothness at a fraction of the cost. Their mobility also allows innovative movement and angles that would be difficult, if not impossible with standard equipment.
In places like Utah, where large numbers of drones are being used for video production, real estate agents are beginning to jump on the bandwagon. The broad aerial perspective that UAV’s provide makes it very easy to showcase the size and features of a property. Videos shot by drones are becoming ever more prevalent on realty websites.
Even agriculture has caught on. Some forward-thinking farmers have been known to hire drones as crop surveyors. The airborne cameras cover hundreds of acres in minutes, providing real-time video feed and visually indicating where crops may be dry or sick. A human surveyor would take days to physically cover that amount of territory.
As drones become increasingly popular, they have raised some controversy as well. Privacy advocates worry about the implications of flying cameras, and some pilots fear that they will interfere with larger planes. Drone enthusiasts aren’t worried. It’s quite normal for new technologies to be met with skepticism and controversy. In 20 years, drones may be as common and colloquial as cell phones.
As companies from Utah to the Everglades begin to adopt drones, it becomes apparent that they’re here to stay. What’s unclear is how they will be used, and by whom. Current drones are designed for amateurs. If legal controversies and challenges continue, required licenses and certifications might make them feasible only for professionals. Either way, businesses stand to benefit.
Tanner Wadsworth writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter