Companies from Utah to the East Coast who have mastered the art of branding and content marketing have found great success worldwide. Think of businesses like Apple, Pepsi, or McDonald’s that are instantly recognizable thanks to their logos and other marketing efforts.
In today’s digital world, however, the better a business can help the public understand their brand through content marketing, the better. Here are a few tips businesses can use to help find the voice of their brand:
Stay True to the Vision Behind the Brand
When businesses are trying to come up with a brand that will stick, they need to remember to always be authentic. Companies know their brand and vision better than anyone else; therefore they need to come up with a brand that fully represents what they are about. Businesses should come up with their core values and then present them in the most creative and catchy way.
…But Don’t Forget About Your Target Audience
This tip goes hand in hand with the previous one. As important as it is to stay true to the company’s vision, it is just as important to make sure that the brand is speaking to the target audience. If a business is selling high-end cars, they should make sure their content and social material is being marketed and tailored to car fanatics in Utah with some extra cash to spend.
Just Chill Out, Man
Content marketing can be tricky with more “trolls” lurking on the Internet than in “The Hobbit”. If businesses were to come across a comment that was disrespectful or clearly just looking for contention, the best thing to do is not respond and let it pass. Kindly responding to complaints without sounding sarcastic or snarky will help keep businesses out of hot water.
Building a brand and establishing a voice online takes time, but using these tips will help ensure the success of businesses in Utah and across the nation.
Ian Francis writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.
In today’s digital world, however, the better a business can help the public understand their brand through content marketing, the better. Here are a few tips businesses can use to help find the voice of their brand:
Stay True to the Vision Behind the Brand
When businesses are trying to come up with a brand that will stick, they need to remember to always be authentic. Companies know their brand and vision better than anyone else; therefore they need to come up with a brand that fully represents what they are about. Businesses should come up with their core values and then present them in the most creative and catchy way.
…But Don’t Forget About Your Target Audience
This tip goes hand in hand with the previous one. As important as it is to stay true to the company’s vision, it is just as important to make sure that the brand is speaking to the target audience. If a business is selling high-end cars, they should make sure their content and social material is being marketed and tailored to car fanatics in Utah with some extra cash to spend.
Just Chill Out, Man
Content marketing can be tricky with more “trolls” lurking on the Internet than in “The Hobbit”. If businesses were to come across a comment that was disrespectful or clearly just looking for contention, the best thing to do is not respond and let it pass. Kindly responding to complaints without sounding sarcastic or snarky will help keep businesses out of hot water.
Building a brand and establishing a voice online takes time, but using these tips will help ensure the success of businesses in Utah and across the nation.
Ian Francis writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.