Much like realizing you’re in a stale relationship that needs to end, it might be difficult to know when is the right time to break up with your current Web design. Successful Web design requires compatibility, freshness, reliability, and superiority. If your website doesn’t present consistent branding, up-to-date design and technology and a dependable interface which competes with competitors on multiple levels, it may be time for a redesign.
First, the navigation of your website needs to be fast and intuitive. No one wants a confusing website, and sometimes an over-the-top Web design can deter viewers from the finding the information they need. You want your Web design to make the online user experience easier and more enjoyable, not frustrating.
Secondly, the design of your website must complement and add to your brand. A re-branding changes the way consumers think and approach your company, and thus should change your website messaging, content, tone, imagery, media selections and structure of the site to be compatible with the brand you are trying to portray.
If your company is going through any big changes, you need to redesign accordingly. For example, you just acquired a new client, created a new division, or simply changed your slogan. Your website should never be out of date with the happenings of your company. You must create a Web design that makes it easy update changes like these.
An easy way to tell if you may need to break up with your current design is by examining competitors’ websites. How does yours compare? Look at search engine results to make sure your website has better exposure and retention.
You also want to make sure your website is up to date technically. In this day and age, this means RSS feeds, XML site maps and easily updatable blog content. Your website should function perfectly across both desktop and mobile devices. After all, a Web design needs to not only look great on a laptop, but on a phone as well.
These days, an acutely organized fresh website is required for success. A good website should reflect who you are as a business, company or brand and add to that image. It should give viewers what they want and help you compete with competitors. You should be as proud of your website as you would be introducing your significant other who complements you perfectly. If not, then it’s time to move on, dump your old design and begin again.
Saja Chodosh writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well.
First, the navigation of your website needs to be fast and intuitive. No one wants a confusing website, and sometimes an over-the-top Web design can deter viewers from the finding the information they need. You want your Web design to make the online user experience easier and more enjoyable, not frustrating.
Secondly, the design of your website must complement and add to your brand. A re-branding changes the way consumers think and approach your company, and thus should change your website messaging, content, tone, imagery, media selections and structure of the site to be compatible with the brand you are trying to portray.
If your company is going through any big changes, you need to redesign accordingly. For example, you just acquired a new client, created a new division, or simply changed your slogan. Your website should never be out of date with the happenings of your company. You must create a Web design that makes it easy update changes like these.
An easy way to tell if you may need to break up with your current design is by examining competitors’ websites. How does yours compare? Look at search engine results to make sure your website has better exposure and retention.
You also want to make sure your website is up to date technically. In this day and age, this means RSS feeds, XML site maps and easily updatable blog content. Your website should function perfectly across both desktop and mobile devices. After all, a Web design needs to not only look great on a laptop, but on a phone as well.
These days, an acutely organized fresh website is required for success. A good website should reflect who you are as a business, company or brand and add to that image. It should give viewers what they want and help you compete with competitors. You should be as proud of your website as you would be introducing your significant other who complements you perfectly. If not, then it’s time to move on, dump your old design and begin again.
Saja Chodosh writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well.